Emmi Teräs appointed to head of data-driven marketing services in Finland

Miltton has appointed Emmi Teräs to lead data-driven marketing services in Finland. Her vast experience will strengthen Miltton’s scope in marketing services.

Emmi holds a long experience in international marketing and digital business development leadership positions. She has worked previously in Finnair’s global marketing team and MediaCom media agency in London.

”Miltton is known as the trusted advisor and I am excited to join such a group that brings together professionals across different fields of industry. I strongly believe that utilising data to ease and simplify consumer’s life is the key to commercial success”, Emmi says.

Demand for Miltton’s brand and marketing services has increased significantly and out of 430 experts over 150 focus on marketing services. Our clients expect future-proof commercial success stories which we deliver by combining both commercial and societal understanding with a human-centric approach. This combination has been the core of our marketing services. Successful strategic marketing, digital services and human-centric customer experience design can now more widely benefit from data-driven models in design and better execution.

Miltton’s data-driven services complement our offering especially in helping our clients to define the right architecture, right marketing automation, CDP and CRM solutions, building client journeys and the full analytics to drive our client’s capabilities forward. Miltton has a long experience in full-scale services in Sweden where clients include for example Panasonic, NK, Coop, Swedish Red Cross and Easypark.

”It makes me glad that we are now expanding our services in customer development by being data-driven and utilizing martech also to Miltton’s home market in Finland. Beyond expanding, we are more excited about being able to help both existing and new Miltton clients develop their data-driven marketing capabilities. I’m very happy to have Emmi onboard as this means we can from day one give expert advice as in all other service areas”, says Mårten Tilosius, Managing Director for Miltton Insights in Sweden.