The shipping company ESL Shipping (subsidiary of Aspo Oyj) wanted to strengthen their practices and abilities to handle media relations especially during challenging and crisis situations. When handled effectively, crisis communication will protect company’s reputation, allows more resources to be spent on e.g. rescue operations and it can help to prevent any additional damage.
A full-day media and crisis communication training was carried out for the company in Miltton’s own studio. The training gave the participants concrete tools on how to prepare for media interviews, and enforced their abilities to communicate effectively by utilizing their own personality. Miltton also helped ESL Shipping in forming a crisis communication plan that includes the challenges and key issues in constantly changing media landscape.
The training included:
Matti-Mikael Koskinen, Managing Director, ESL Shipping Ltd commented the training:
“Our experience of the media training was very positive. The training significantly improved the readiness of our whole crisis communication group to face various crisis situations and to deal with them professionally and smoothly.”
Please contact Erik Bäckman for more information:
+358 40 562 8124