Gofore: Efficient communications to secure successful listing

Gofore, a Finnish digitalisation specialist company, aimed for a successful listing on Nasdaq First North in late 2017 and a sound beginning to life as a publicly listed company. Before the IPO, Gofore wanted to ensure that its communications match the needs of a listed company and that the IPO campaign draws interest while supporting the company’s brand and public awareness.

OBJECTIVES

Gofore wanted to form a clear and concise growth story and description of the company’s services and build brand awareness outside the IT industry. The company also wanted to find a way to preserve its cornerstone of success, an open and inclusive company culture, even after becoming a listed company that is subject to regulation.

OUR SOLUTION

  • Developing basic communications: crystallising Gofore’s story, consulting in company website update, sparring in media relations, updating the company presentation template, creating crisis communication guidelines, consulting in communications related to a company acquisition
  • Building readiness for life as a listed company:
    • Consulting in communication processes and the disclosure policy
    • Company investor pages design, content and production
  • IPO communications:
    • Consulting in equity story creation
    • Creating a campaign concept that supports the Gofore brand and equity story
    • Marketing brochure design, content and production
    • Marketing material design and production
    • Marketing campaign management in digital and print media
    • Updating presentation materials to match campaign concept
    • Drafting press releases

RESULTS

  • The offering was oversubscribed three-fold
  • Gofore is better known and has active communication platform
  • The open culture has remained despite rapid growth and regulation of a listed company
  • A year after the IPO, Gofore’s share price development has remained positive, and the price has remained clearly above the listing price

INTERESTED?

Please contact Antti Salomaa for more information:

antti.salomaa(at)miltton.fi
+358 40 512 0889

February 11, 2019