Helsinki Marketing and Finland Promotion Board win big at City / Nation / Places Awards

City/Nation/Place Awards brings together destination marketing organisations, investment promotion agencies, and place branding teams once a year for the best place branding in the world. Congratulations to Miltton’s clients Ministry of Foreign Affairs, Business Finland and Helsinki Marketing for winning with Hän and Helsinki Freedom. This marks two consecutive successful years for Helsinki at the CNP gala as they won in 2020 with the Once in a Lifetime #vappuathome.

Helsinki Freedom -> SEE THE CASE

“Helsinki’s Freedom strategy responded to a very specific challenge with a strong creative direction that remained very consistent and connected to the city’s core brand values. The jury were also impressed by the media amplification strategy.” – The City Nation Place Awards Jury about Helsinki Freedom


“Finland’s Hän Honours strategy was chosen for its innovative and positive approach – promoting the nation’s values around the world through the embassy network, boldly selecting individuals of all nationalities who represent Finland’s values in terms of their work for greater equality, and gathering media attention for all the right reasons.” – The City Nation Place Awards Jury about Hän


For more information, please contact

Mikko Hakkarainen
Executive Creative Director