New rules,
your game.

Welcome to Miltton Phenomenal 2025

May 7 from 12:30 onwards | Miltton House | Sörnäisten rantatie 15, Helsinki

At Miltton Phenomenal, we welcome friends and partners to witness our experts reveal their cards on topics such as trends, geopolitics, sustainability, and influence – all set against the dawning age of AI.

The opening hand – Don’t panic!

Host: Lotta Backlund

Lotta will gently ease us into the day with a keynote that explores the emotional undercurrent of today’s AI revolution – confusion, shame, and the quiet fear of being left behind. With research, real-world stories, and a touch of humor Lotta will unpack why it’s okay not to know everything yet, and how curiosity beats expertise every time.

Our winning cards

Pick 3 out of 10 sessions, attend in any order you want!

Mind & machine: what AI teaches us about being human

Hosts: Kaius Niemi, Linda Liukas
AI is not just a mirror of our intelligence – it’s a test of our imagination. For those who understand the tech and sense there’s more: what happens when machines can predict, but not care? Build, but not understand? This session explores the quiet, often overlooked dimensions of AI – the ones that matter most when building not just smarter systems, but wiser organisations.
Calibrating a winning strategy in turbulent and unpredictable times

Hosts: Terhi Koipijärvi, Charly Salonius-Pasternak, Mika Rytkönen
How to calibrate strategy, given the radically turbulent geopolitics and operating environment, AI as a paradigm shift and transformative change force, and changing sustainability? Three questions every business needs to have answers to.
Magnetic power leadership: keeping people on board when change is in the air

Hosts: Maria Solitander, Erik Bäckman
Trouble in the matrix? Heavy lifting in leading a complex project with multiple stakeholders? Come to a practical workout on how to align people around shared goals and responsibilities – and how to realign them when they fall out or disagree.
Zero-sum chessboard: algorithms and social movements as game-changers

Hosts: Annastina Haapasaari, Kira Hagström
As truth becomes a battleground, understanding the forces behind it is key in safeguarding freedom. Come to experience how responsible communications and understanding the various realities helps to make sense of how geopolitics and social media entwine in an algorithm-driven world.
Election Hub: outlook and the trends among public affairs professionals

Hosts: Matti Niemi, Max Mickelsson
How do we build our readiness now for the elections in 2027? How can Public Affairs achieve a step-change with AI? Election Hub is a new concept that we will launch at Phenomenal.
Find your mix in the corporate & sustainability reporting candy shop

Hosts: Heidi Kalmari, Ella Klar
Reporting is once again in flux, shaped by CSRD, Omnibus, and the digitalization of reporting. Like a pick-and-mix candy shop – each company must choose its own selection based on ambition, risk appetite, investment willingness, and stakeholder expectations. Whether you’re a risk-taker or a cautious adopter, you’ll leave this session with examples and insights to help you confidently tackle the reporting challenge.
Seeing beyond green: challenging brands to move beyond compliance

Hosts: Samuel Tabermann, Evilda Nikander
Today, sustainability communications too often fades into the background – uninspiring, unnoticed. Join in and experience bold, audience-first narratives that captivate, differentiate, and turn sustainability into a powerful driver of both impact and business growth.
Truth or dare? The game of crisis survival

Hosts: Marja Sannikka, Anna Laine
In an uncertain world, crises are more likely than ever, and can strike at any time. Navigating them is like spinning the bottle – you must master both truths and dares to survive crisis, or better still, to avoid them altogether. Join us for a round and learn how to turn chaos into control.
The new era of social influence is here

Hosts: Minea Peurala, Laura Eskola
The marketing game has changed – again. Algorithms dictate visibility, new trends emerge overnight, and social influence is more powerful than ever. A TikTok creator can disrupt an entire industry, and micro-communities now hold the key to shaping consumer behavior. In this session, we’ll decode this new era and explore the new rules of viral phenomena.
4 practical steps in making your B2B brand impossible to ignore

Hosts: Emma Autio, Timo Linniemi
A strong B2B brand never was just about logos and taglines – it’s about standing out, creating trust, and making an impact in the gen AI. In this session, we’ll cut through the noise and focus on four actionable ways to build a bold, differentiated brand that gets noticed by the right people. Let’s make sure your brand doesn’t just exist – but is alive.