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CASE:
mySafety, transforming sales to become datadriven with a customer focus
MISSION:
mySafety has a strategic goal to transform a classical sales-oriented organization into a modern company which has Customer Success as priority. Key initiatives for achieving this is:
Miltton helps mySafety with strategic advice, ongoing analytics & marketing automation together with performance media.
CHALLENGE:
Keeping sales volumes up during transition towards the new datadriven approach that will meet the expectations of modern consumers.
INSIGHT:
Both old tech infrastructure and the organization when it comes to ways of working needs to develop hand in hand.
STRATEGY:
With a set up roadmap mySafety takes incremental steps, one of the first were to gain full customer insight. Which sets the baseline for datadriven development.
UNIQUE APPROACH:
With a cross functional approach, including insourced resources from Miltton, the core team drives change.
RESULT:
Work in progress.