mySafety, transforming sales to become datadriven with a customer focus
mySafety has a strategic goal to transform a classical sales-oriented organization into a modern company which has Customer Success as priority. Key initiatives for achieving this is:
Miltton helps mySafety with strategic advice, ongoing analytics & marketing automation together with performance media.
Keeping sales volumes up during transition towards the new datadriven approach that will meet the expectations of modern consumers.
Both old tech infrastructure and the organization when it comes to ways of working needs to develop hand in hand.
With a set up roadmap mySafety takes incremental steps, one of the first were to gain full customer insight. Which sets the baseline for datadriven development.
With a cross functional approach, including insourced resources from Miltton, the core team drives change.
Work in progress.