Miltton hosts The Magnet Employer Branding Awards 2024

Employer branding done well and with care can be of immense value to a company. Employer branding is the systematic building and development of a company’s image in the minds of job seekers and employees. Studies show that high quality employer branding can lead to better well-being and commitment of current employees, attract desired new candidates, and make recruiting easier and more efficient, and positively impact stakeholder support and the company’s results.

The Magnet Employer Branding Awards aims to celebrate and bring awareness to the creativity and necessity of employer branding, as well as support cooperation and sharing of knowledge between companies and fields. The awards are granted for best initiatives in building and conceptualizing an employer image. In recent years employer branding has seen growing interest in Finland, with demand for its consultation continuously increasing.

The non-profit competition was originally founded in 2014 by Norwegian Hans Petter Stub. It has since been exported across borders to Sweden and Finland. Stub was also one of the twelve carefully selected jury members deciding the best of the entries. The winners will be announced in the event held at Miltton House, Haapaniemi, Helsinki, on Wednesday, April 24. The event takes place 12–7pm.

The companies are competing in four categories: Best Employer Brand Campaign, Creating an Employer Brand, Engaging Employee Advocacy Initiative ja Wild Ideas. In addition, one finalist will be awarded Grand Prix: Most Magnetic Employer Brand.

On top of the organizational categories, there are two individual categories: Employer Brand Professional (agency) and Employer Brand Professional (inhouse).

Altogether 20 entries are shortlisted in 2024. The companies nominated in different categories are Fazer, If, Kesko, Mehilänen, Sweco, Lähitapiola, OP Ryhmä, Caverion, Nordea, PxC Finland, Sitowise, Valtra / AGCO, Airbus Defence and Space, CGI, Innofactor, Terveystalo and Yle.

The nominess in the individual competition’s agency-category are Essi Salonen, Choice HR, Lauri Vaisto, Duunitori, Nea Raaska, TalentBee, Nora Nykänen, Employer Branding Agency Emine, and Phuong Tran, Finders Seekers. Respectively, the individuals shortlisted in the inhouse-category are Anna Ahokas, Fortum, Erja Vilja, OP Ryhmä, Helidona Dehari, Nordea, Maiju Karppinen, Airbus defence and space, and Reetta Rautkivi, Mehiläinen.