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Finnish Red Cross: The courage to see each other

We went out to crystallize the brand image of Finnish Red Cross, build trust and renew the visual identity
Brand Strategy for FCG

FCG’s renewed brand strategy defines the core of the brand such as purpose, ambition and brand personality. The brand roadmap prioritizes development actions and the content strategy defines how the brand is applied in all content.
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We are an explorative and curious consultancy, equipped to offer insight and inspiration in a changing world.