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OAJ: “Let’s Make Futures” strengthening the appreciation and attraction of teacher work

Teachers are valued in Finland – but according to a research, teachers don’t feel valued. OAJ wanted to bring to the discussion the demands and diversity of the teaching profession in a manner that deepens people’s appreciation for teachers and teaching as a profession. This is how “Let’s Make Futures” campaign was launched.

DIA Joint Application: A digital campaign where stupid questions led towards smart answers

How to reach 15-25-years-olds and attract them to apply for Technology and Architecture studies? And how to do that in a manner where we communicate attractively and truthfully about the wide opportunities in these studies? In the campaign spread through the digital channels, we raised target audience's interest by asking freshly framed stupid questions.

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