Pohjola Sairaala gets you back on track

OBJECTIVE

Pohjola Hospital has a mission. It wants to be best hospital to treat and recover from sport injuries. And we needed to tell the world about it.

INSIGHT

In this brand level campaign we focused on movement. Fractures, sprains or any other sport injuries may stop you for a while, but with specialised world-class orthopaedic treatment, Pohjola Hospital will get you back on track.

CREATIVE

To make the story stick, we gave the audience a reason to look twice — it’s a visual riddle that combines Pohjola Hospital’s orthopaedic expertise and their goal to keep athletes moving.