Pohjola Sairaala

Pohjola Sairaala gets you back on track


Pohjola Hospital has a mission. It wants to be best hospital to treat and recover from sport injuries. And we needed to tell the world about it.


In this brand level campaign we focused on movement. Fractures, sprains or any other sport injuries may stop you for a while, but with specialised world-class orthopaedic treatment, Pohjola Hospital will get you back on track.


To make the story stick, we gave the audience a reason to look twice — it’s a visual riddle that combines Pohjola Hospital’s orthopaedic expertise and their goal to keep athletes moving.



Mikko Hakkarainen
+358 40 7488641