Data Driven Marketing

Our deep understanding of growth marketing supports both strategic and tactical marketing and sales

Marketing technology means the blending of marketing and technology, an area that has grown hugely during the last 10 years. The term “martech” especially applies to major initiatives, efforts and tools that harness technology to achieve marketing goals and objectives. A very important ingredient for modern marketing is data, including technology for very large databases, data warehouse and data mining. Through marketing technologies, data and automation, companies can enhance their customer experience and deliver results in various business objectives such as shortened sales cycles, enhanced employer branding or creating a measurable value for marketing.

The way we work

We help our customers use data, analytics and data management platforms for communications and marketing. The aim is to deliver ultra-personalised, highly relevant customer experiences across all channels and devices. We also assist our clients with system architecture, implementation and technical consulting. With our advanced skills and knowledge in marketing technologies, combined with a deep understanding of different industries, we can offer a truly integrated approach to growth marketing.

Our team

Our team is a mix of marketing automation and performance specialists, marketing scientists, and system architects. With this combination of competences we can ensure that our customers are using marketing technologies to their full potential by creating smart, compelling marketing programs that support both strategic and tactical marketing and sales initiatives. Together with our colleagues, we can offer our clients a team that truly understands their world.

Analytics & Insights

  • Omni-channel measurement plans
  • Website analytics tracking setups
  • Automated reporting with dashboards
  • Continuous development and recommendations based on data
  • Descriptive customer base analysis
  • Churn analysis
  • Customer lifetime value analysis

Marketing technology & automation

  • Evaluation & recommendations
  • Marketing technology need-definition and shortlisting
  • Marketing tactics  evaluation & recommendations
  • Implementation and roll-out plans
  • Customer data development
  • Data identification and definition
  • Customer journeys
  • Lead nurturing

Consultation services

  • Marketing technology evaluation & recommendations
  • Marketing technology need-definition and shortlisting
  • Marketing tactics  evaluation & recommendations
  • Implementation and roll-out plans
  • Optimisation services
  • Website tear-downs, renewals and planning
  • User journey mapping and flows
  • SEO
  • CRO