Our deep understanding of growth marketing supports both strategic and tactical marketing and sales
Marketing technology means the blending of marketing and technology, an area that has grown hugely during the last 10 years. The term “martech” especially applies to major initiatives, efforts and tools that harness technology to achieve marketing goals and objectives. A very important ingredient for modern marketing is data, including technology for very large databases, data warehouse and data mining. Through marketing technologies, data and automation, companies can enhance their customer experience and deliver results in various business objectives such as shortened sales cycles, enhanced employer branding or creating a measurable value for marketing.
The way we work
We help our customers use data, analytics and data management platforms for communications and marketing. The aim is to deliver ultra-personalised, highly relevant customer experiences across all channels and devices. We also assist our clients with system architecture, implementation and technical consulting. With our advanced skills and knowledge in marketing technologies, combined with a deep understanding of different industries, we can offer a truly integrated approach to growth marketing.
Our team
Our team is a mix of marketing automation and performance specialists, marketing scientists, and system architects. With this combination of competences we can ensure that our customers are using marketing technologies to their full potential by creating smart, compelling marketing programs that support both strategic and tactical marketing and sales initiatives. Together with our colleagues, we can offer our clients a team that truly understands their world.
Analytics & Insights
Omni-channel measurement plans
Website analytics tracking setups
Automated reporting with dashboards
Continuous development and recommendations based on data
Descriptive customer base analysis
Churn analysis
Customer lifetime value analysis
Marketing technology & automation
Evaluation & recommendations
Marketing technology need-definition and shortlisting
Marketing tactics evaluation & recommendations
Implementation and roll-out plans
Customer data development
Data identification and definition
Customer journeys
Lead nurturing
Consultation services
Marketing technology evaluation & recommendations
Marketing technology need-definition and shortlisting
Marketing tactics evaluation & recommendations
Implementation and roll-out plans
Optimisation services
Website tear-downs, renewals and planning
User journey mapping and flows
SEO
CRO
CHANGEMAKERS
We have marketing technology experts working in Helsinki, Stockholm and Tallinn. They work in integrated and international client teams across our offices and provide services in all our markets.