Insight & Foresight

We ask the right questions and offer a research-based lens for decision-making

Combining traditional research methods and scenario planning with digital tools and machine learning, our Insight & Foresight experts specialise in asking the right questions, and selecting the most appropriate methods for each client case. Our services range from global political and economic scenarios to predictive modelling, and from customer insights to machine learning empowered foresight. We provide analysis on global trends, risks and opportunities that support our clients’ strategy work.

The way we work

Our initial step is always to ensure that we possess a complete and accurate picture of the client’s operating environment. From there, we work to assess our client’s customers, stakeholders, market, and the societal fabric that surrounds and informs them all. The outputs can be utilised to enhance our client’s strategy processes, business development, or sales and marketing. We work in an integrated manner with our other experts to guarantee that our findings are operationalised effectively and efficiently.

Our team

Working with the wider pool of experts at Miltton, we create concrete actionable strategies. Our experts in Nordic West Office have decades of experience in analysing global trends, risks and opportunities. Our insight professionals’ backgrounds range from future studies, market research, ethnography, and service design. In short, share your problem with us, and we will find the right match of talent to your required solution.


  • Scenarios for the near and long-term future considering global affairs, international trends, societal and economic developments, sustainability issues, and their implications for organisations.
  • Tailored scenario workshops & reports specific to an organisation or industry
  • Multi-company scenario projects
  • Scenario workshops as part of a strategy processes
  • Coaching in scenario methodology

Research and insight

  • Qualitative and quantitative research
  • Sentiment analysis
  • Message and concept simulation
  • Company culture and employer branding research
  • Brand or market monitoring and analysis

Nordic West Office

Nordic West Office is a global affairs consultancy, a pan-Nordic think tank, and a gateway to the US markets. Our services include scenario analysis, global affairs insights, global political risk monitoring, global trends analysis, thematic reports, professional networks, and helping Nordic companies enter the U.S. market. Key people include Jorma Ollila (chair), Charles Adams (former US Ambassador to Finland), Anu Partanen (the author of the Nordic Theory of Everything), Kristiina Helenius (Head of Nordic West USA and former CEO of AmCham Finland). Risto E. J. Penttilä is the CEO.

Nordic West Office cooperates with Oxford Analytica and the Asia Trade Center in Singapore and maintains a global network of experts. It works in a strategic partnership with Orrick, the leading US law firm focused on technology & innovation, energy & infrastructure and finance sectors. Nordic West Office acts as the secretariat for the European Business Leaders’ Convention and its annual Northern Light Summit.

Contact information

Nordic West Office

Risto E.J. Penttilä
Managing Director
+358 50 366 2395