PR and media relations

We help brands and companies position themselves in the public as part of the evolving society and its phenomena.

With our deep understanding of media, influencers and journalists, we help our clients form deep relations, and create phenomena and discussions for optimal environment for a thriving business.

The way we work

In today’s world, marketing and communications are ever more interchangeable, as brand is becoming indistinguishable from reputation, and the thin line between advertising and PR is vanishing. Thriving brands and companies of today are therefore not solely focusing their efforts only on advertising or PR – these can support one another tremendously well.

That is why we recommend, and support integrating PR and earned media into everything else we do, with a 360-degree approach. We believe that a broader mindset leads to a bigger splash.

Our services

Strategies and planning

  • Earned media strategies
  • Thought leadership themes and strategies
  • Influencer marketing strategies
  • Strategic marketing communications planning and concepts
  • Communication plans
  • Earned media plans
  • Crisis communication plans
  • Spokesperson profiling

Trainings

  • Media trainings
  • Interview situation rehearsing
  • Crisis communication trainings
  • Presentation trainings
  • One-on-one trainings
  • Key message trainings and workshops

Ongoing collaboration models

  • Media relations in Finland
  • Retainer model – improving brand visibility and stakeholder relations through ongoing monthly collaboration model
  • Showroom visibility (physical and virtual showroom)

Campaigns and executions

  • Press releases and media relations
  • International media relations
  • Articles and other content production
  • Influencer campaigns
  • Product seeding and sendoffs
  • Research and insight

Events:

  • Multibrand media days
  • Events (i.e. for journalists, influencers or other stakeholders) – physical, virtual, and hybrid events

Contact our media experts

Oona Kasslin
Director, PR and media
oona.kasslin(a)miltton.com