PR and media relations

We help brands and companies position themselves in the public as part of the evolving society and its phenomena.

With our deep understanding of media, influencers and journalists, we help our clients form deep relations, and create phenomena and discussions for optimal environment for a thriving business.

The way we work

In today’s world, marketing and communications are ever more interchangeable, as brand is becoming indistinguishable from reputation, and the thin line between advertising and PR is vanishing. Thriving brands and companies of today are therefore not solely focusing their efforts only on advertising or PR – these can support one another tremendously well.

That is why we recommend, and support integrating PR and earned media into everything else we do, with a 360-degree approach. We believe that a broader mindset leads to a bigger splash.

Our services

Strategies and planning

Earned media strategies
Thought leadership themes and strategies
Influencer marketing strategies
Strategic marketing communications planning and concepts
Communication plans
Earned media plans
Crisis communication plans
Spokesperson profiling

Trainings

Media trainings
Interview situation rehearsing
Crisis communication trainings
Presentation trainings
One-on-one trainings
Key message trainings and workshops

Ongoing collaboration models

Media relations in Finland
Retainer model – improving brand visibility and stakeholder relations through ongoing monthly collaboration model
Showroom visibility (physical and virtual showroom)

Campaigns and executions

Press releases and media relations
International media relations
Articles and other content production
Influencer campaigns
Product seeding and sendoffs
Research and insight

Events:

Multibrand media days
Events (i.e. for journalists, influencers or other stakeholders) – physical, virtual, and hybrid events

CHANGEMAKERS

We have media experts working in Brussels, Helsinki, Riga, Stockholm, Tallinn, and Washington D.C. They work in integrated and international client teams across our offices.

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Contact our media experts

Oona Kasslin
Director, PR and media
oona.kasslin(a)miltton.com

Relevant cases

Lasten vuoro

The Ombudsman for Children in Finland

"Don't Break the Game" campaign

Finnish League for Human Rights

Let's Make Futures

OAJ