Commercial and product PR

We love both! We are strong in both short-term campaigns and executions, as well as building long-term thought leadership for our clients. Half of Miltton’s clients have worked with us for over 5 years, proving that we have what it takes to lead ongoing operations on a high success rate. On the other hand, our award wins are a shout-out to victorious PR-driven campaigns.​

We know the best practices in PR strategies, press releases, newsletters, media banks, physical and online events, pitching and so forth. It all starts with a deep understanding of the media’s operating logic and our client’s context. Our unique strength is the ability to build teams that combine in-house expertise in research, sustainability and crisis consultancy among others. All expertise is at our clients’ disposal.  ​

Commercial success is sometimes aided by inclusion of creative talent, influencers, or creating a phenomenon, for example on TikTok. Our job is all about linking brands with the newest and coolest phenomena, and we love to think PR also outside of the traditional scope, when suited.​

One of our greatest assets is our large network of journalists and influencers that we’ve built since starting our PR business. We’ve put a lot of effort into growing and maintaining our community by arranging events and by finding the perfect matches between the media and brands. For instance, each spring and autumn we host Finland’s largest multi-brand media day with 300+ guests, where our clients get access to our unique and vast network.

Miltton Studios showroom, located at Miltton House in Helsinki, is a platform for inspiration, authentic encounters and interesting stories. Our iconic showroom, brimming with Nordic brands, is visited by fashion, lifestyle and interior journalists, as well as social media influencers, artists and stylists. ​