Positioning and brand development
Reaching your target positioning requires understanding the audiences the brand aspires to reach and building the brand experience to meet this audience’s needs. Not offering something for everyone but everything for someone. Beyond customers, these audiences can include media, investors, decision makers or for example NGO’s.
Positioning and brand development projects often include crystallizing the brand core and brand strategy, building inspiring narratives and value propositions to communicate the core, and designing the experiences that claim these promises. Together with our clients we design new brand identities, lead cultural change, innovate new services and create compelling content that engages your organization.
Companies should position themselves not only against their competition, but as part of society as a whole. We find a unique, futureproof and commercially valid positioning for our clients and help to create a brand development roadmap to get there.
Tools and methods
-
Societal insight
We identify the most resilient and impactful future position for your brand and build a roadmap for getting there.
-
Futureproof positioning
We craft a brand strategy that crystallizes the essence of your brand in a format that is accessible to all the key stakeholders in charge of contributing to impactful brand experiences.
-
Brand identity
We design top-of-the-class, modern brand identities that resonate with your audiences, cherish the brand equity and enable growth of your operations.
-
Brand roadmap
We help you to create a hands-on roadmap and roll out plan to further develop your brand. We believe that brands are best developed off the beaten track and that every action in the organization contributes to the brand experience.
-
Digital brand book
A strong brand should work like a good service. It should be accessible and exciting, not a set of rules. We build your brand documentation into a digital service that helps everyone get on board and have access to key materials from day one.
-
Brand launch
Our expertise is taking everything out of the momentum and ensuring the long-term business benefits of a brand’s launch. We coach, plan and execute brand launches with your organization in a manner that maximizes stakeholder support.
Long story short
-
Societal insight
We believe brands should position themselves not only against their competition, but as part of society as a whole. Societal insight is the starting point for our positioning, brand strategy and development work.
-
From strategic to tactical
We help you to crystallize your brand strategy, visual identity and position and build hands-on, modern tools for crafting a world class brand experience from launch to daily operations.
-
Impact through branding
We have a vast experience from organizations of all sizes and shapes. We help you to harness your organization in building most impactful change through brand.
Want to hear more? Contact us
Emma Autio
Director, brand consulting Miltton Finland +358 405 784 484 emma.autio@miltton.com
Lisen Stålberg
Brand and marketing Miltton Sweden +46 762 258 255 lisen.stalberg@miltton.com
Margot Lillemägi
Head of Brand and Marketing Miltton New Nordics +37 255 528 270 margot.lillemagi@miltton.com