
PR and media relations
A wide array of strategic-thinking professionals and former journalists ensure insightful media relations consultancy to our clients.
Whether you are looking to strategically develop your company’s media relations, need personal sparring for your CEO and executives, or seek practical help with press releases or media contacting, we are your trusted team. Our team has more than 20 years of experience in the market.
Our unique strength is that beyond employing leading experts within media relations, we have expertise for example in sustainability, public affairs, brand building, and investor relations. All of our experts are at our clients’ disposal.
In the increasingly complex world we live in, earned visibility still holds great meaning as a success maker or breaker for companies. Let us help you make the right decisions and harness the potential of earned media to support your business goals.
Tools & methods
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Monitoring signals and forming the insight
By monitoring societal signals, discussions and phenomena in a diverse way, we’ll find the ingredients for assembling insight to support your business goals and next media angles.
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Media strategies and communication assets
We help our clients build winning communications and earned media strategies, and draft key themes, narratives and messages that aid the ongoing work.
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Media retainers and media work
We use a wide array of tools and can provide our clients, for instance, press releases, media events as well as strategic media pitching. You can work with us either on an ongoing basis or project-based. We work flexibly to match your needs.
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Thought leadership
With a thought leadership approach to marketing communications and brand building, you are systematically developing and disseminating knowledge – insight, ideas, perspectives, answers – to create competitive advantage and revenue for the company. We can support you in building a systematic approach to thought leadership.
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Spokesperson profiling and programmes
content. Their ability to present themselves peaks the media’s interest and helps build them as trusted sources.
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Creating phenomena and discussions
It is possible to create discussion topics and phenomena by focusing on earned media. For example, PR research can be an effective way to create a story that speaks to a wider audience and rises to public discussion. Also well-timed opinion pieces and social media content can support in creating interest around a certain strategic topic.
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Media trainings
Trainings prepare company representatives to face journalists and to present themselves as convincingly as possible. Even an experienced CEO sometimes needs additional training for high-pressure situations. We always tailor our training to your needs – may it be for a highly experienced speaker or introducing a large group of experts to the media’s operation logic for the first time.
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Local and global PR lead agency
Are you looking for an agency to act as your local PR lead agency in Finland, Sweden, Estonia Latvia or Ukraine? Great, we have an in-house team to carry out everything from A to Z related to domestic media relations. Or do you need help spreading your message to global media? We help our clients attract media interest also globally, for instance in Europe and North America.
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Crisis communication and issues management
When the spotlight is on you, it is always possible that the media will also be critical or bring up unwanted issues. Therefore, before any significant media launches, we check our client’s preparedness for any possible crisis, and can create a crisis communication plan with our top crisis experts.
Long story short
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From strategic to tactical
Whether you need strategic direction, personal sparring or a pair of hands to carry out quality PR and media work, we are your team.
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Versatile teams
We mix and match our client teams with best suitable professionals, including former journalists, IR professionals and sustainability experts, to create a bigger impact and provide excellent outcomes for our clients.
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Access to tools
As our client, you will have access to a wide array of tools, like press release distribution and media monitoring platforms.
Contact us
Tuuli Ekman
Business lead, Director, PR & social media Miltton Finland +358 453 455 022 tuuli.ekman@miltton.com
Martin Rits
Head of Communications and PR Miltton New Nordics +372 512 2426 martin.rits@miltton.com
Laura Kyyrö
Business area lead PR and PA Miltton Sweden +467 0915 3379 laura.kyyro@miltton.com