Research and insight
To make informed decisions about the future, we need to know where we are headed. Our research and insight experts use both qualitative and quantitative methods to provide understanding of the wider social and cultural perspectives of stakeholders, organizations, and markets our clients need to make these decisions.
At the core of research and insight is business anthropology. We have a deep appreciation for human insight, motives and behavior. We build insight and help our clients understand the world, society, culture, industry, customers, consumers and audiences, brand and its products and competitors. With this insight we help our clients to reach their goals from generating momentum or resonating content.
We make an abstract, difficult to grasp subject or phenomenon easier to understand and turn it into competitive edge for your business.
Tools & methods
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Phenomenon-driven research
We conduct phenomenon-driven research on societal phenomena and target groups essential for our client’s business. Phenomenon-driven research can be related, for example, to current trends, newly born phenomena, or weak signals.
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Analysis of operating environment
We identify meaningful changes in the operating environment and challenges worth resolving related to the operational environment from the perspective of our client’s business.
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Consumer or stakeholder research
We research consumers and stakeholders in key markets, analyze target groups or conduct lighter pulse-like surveys to support marketing, communication or brand development. We can also make comparative studies of different markets.
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Validation
With research we can validate, amplify, and strengthen an idea, realization, standpoint, insight, creative approach, concept, or campaign to aid in decision-making.
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Qualitative and quantitative research methods
Our team has expert knowledge in various qualitative and quantitative research methods. We tailor our research to best fit your needs.
Long story short
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Business anthropology
With business anthropology we help you make sense of the world your customers live in.
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Human insight
With our research-based human insight you can make informed decisions.
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Qualitative and quantitative research
Our professional qualitative and quantitative researchers help you define the research focus to gather meaningful insight for you to be better equipped to answer the challenges in your operating environment.
Explore our Friction Insights studies
Understand better how social and cultural conversations happening in Finland affects society, business and consumer desicions.
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MILTTON FRICTION INSIGHTS STUDY 2023
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AGENCY IN FLUX: FRICTION AND RESONANCE STUDY 2024
Download the full Friction Insights reports
Leave us your contact information and receive download links in return.
Miltton’s Frictions Study
Contact and download form for Miltton’s Frictions Study
Our work
Don’t take our word for it, see for yourself.
Contact us
Anna Martela
Director Miltton Finland +358 414 331 587 anna.martela@miltton.com
Kristi Malmberg
Communications, Strategist-Consultant Miltton New Nordics +372 506 9537 kristi.malmberg@miltton.com