Orchestrating a new visual symphony
Miltton, in close cooperation with Sofigate, orchestrated Sofigate’s brand development, introducing a new visual identity and a bespoke logo that encapsulates a future-forward vision. The rebranding harmonizes color, typography, and imagery to forge a distinctive presence, ensuring Sofigate’s narrative is as dynamic as its services.
In rejuvenating Sofigate’s brand, Miltton harnessed a blend of strategic insight and creative foresight. The new visual identity was not merely designed but engineered to reflect Sofigate’s pioneering spirit and connectivity. Every curve in the logo, every hue in the palette, and each typographic detail was a deliberate step towards a brand that’s as intuitive and dynamic as the solutions Sofigate provides.
Miltton’s approach delved deep into Sofigate’s ethos, engineering a visual identity that mirrors their innovative and human-centric philosophy. The result is a distinctive logo and a versatile brand system, reflecting a seamless fusion of strategy, aesthetics, and purpose.
The tangible output of Miltton’s vision for Sofigate materialized through a suite of branding assets: an evocative logo, a vibrant color scheme, a dynamic typography framework, and a comprehensive PowerPoint template, each reinforcing the new brand narrative.
The Sofigate logo features lowercase letters in a friendly, modern font. With a few custom touches, the new logo strikes a balance between soft curves and sharp angles, and even has a secret gateway hidden in the fi-ligature.
We know how important PowerPoint presentations are for showcasing your brand. That’s why our PowerPoint template includes all the necessary master pages and styles to ensure a consistent and visually appealing presentation that follows the brand guidelines. With a simple and systematic design approach, creating presentations should be a breeze.
Sofigate’s color scheme features a mix of warm and cool hues for versatile and consistent use. The main accent color, Sofigate Coral Red, is used for emphasis, while other colors provide a supportive backdrop. The color hierarchy serves as a general guideline for using brand colors, but feel free to mix and match as needed. For example, Sofigate Sand serves as a neutral background, while Sofigate Coral Red makes a bold statement. The other colors fall somewhere in between.
The typography choices should be used thoughtfully to create an elegant tone. We’ve calculated the size intervals using the Fibonacci sequence and mathematical calculations to ensure dynamic consistency. The Inter font family includes nine weight options, plus italics, making for a total of 18 styles. We use color and weight to add emphasis where needed, without sacrificing legibility or accessibility. One type of highlight is enough.
Our imagery showcases Sofigate and its customers as human, dynamic, and comfortable with change. There are four categories to choose from: people, nature, technology, and urban. Each category incorporates our brand colors and features people in most images, creating a cohesive and emotional connection with the viewer. Authenticity is key in all imagery.
The revamped brand identity significantly bolstered Sofigate’s market presence. Enhanced visual coherence across platforms has improved brand recognition, while the strategic use of imagery and colour psychology has deepened user engagement and brand loyalty.
The most relevant contacts, easy access to find the right person
Jesper Vuori
Reporting & communications Miltton Sweden +358 406 616 304 jesper.vuori@miltton.com
Emma Autio
Director, brand consulting Miltton Finland +358 405 784 484 emma.autio@miltton.com
