From plate to planet: Eat4Change’s tasty TikTok revolution
Eat4Change was an international project led by WWF, which ran from May 2020 to April 2024 and was co-financed by the EU. The project’s goal was to promote more sustainable diets and food production practices, and to encourage especially young people to take an active role in society and shift their diets towards more plant-based options.
Miltton served as WWF’s partner throughout the project, participating in campaign conceptualization, creating communication plans and strategies, and producing various advertisements and social media materials.