This year’s strongest message is unmistakable: clarifying complex topics topped the list of priorities. In an environment shaped by geopolitical tension, economic unpredictability, and rapid social change, clients expect partners who can simplify without oversimplifying, and who can turn complexity into actionable direction. This reinforces one of our core commitments at Miltton: our ability to make strategies understandable and relevant.
Artificial intelligence emerged as both an opportunity and a question mark. While interest in AI is growing, many organizations are still unsure how to integrate it meaningfully. At the same time, our earlier Friction Insights study echoes this: AI often creates anxiety before it creates empowerment. The takeaway? AI cannot be treated as an add-on. It must be implemented with transparency, clear communication about its use and limitations, practical training, but as a genuine tool for solving real problems.
Another signal is emerging inside organizations themselves. It appears teams are taking more on in-house and relying less on external partners for day-to-day execution. This is not a step back from collaboration, it’s an invitation for capability-building. The next competitive advantage will come from empowering internal experts through training and coaching, ensuring they can deliver with confidence.
