Work that changes your world with communications

20 Apr 2026 Blog Annika Arras

Who did Bulgaria really vote for?

Who did Bulgaria really vote for? Mila Moshelova and Annika Arras analyse the April 2026 election result, exploring voter realignments, anti‑corruption politics and the implications for Bulgaria, the EU and Europe’s political future.

17 Apr 2026 News

Sustainability as strategy: what business leaders really think and why it matters now 

Sustainability is no longer a side topic but a leadership challenge. New research by Miltton Sweden examines how business leaders perceive sustainability today, where pressures and opportunities collide, and why translating ambition into action now requires strategic clarity.

15 Apr 2026 News

A geopolitical chokepoint: why the Strait of Hormuz matters to businesses and markets 

The Strait of Hormuz is one of the world’s most strategically important – and most vulnerable – maritime routes. Around one fifth of global oil trade passes through the strait, and due to the war in Iran, it has become the single most critical geopolitical chokepoint for the international economy at present.

10 Apr 2026 Blog Timo Nurmi

AI in communications: three steps from experimentation to competitive advantage

In most communications teams, AI use still comes down to individuals experimenting on their own. Timo Nurmi presents a three-tier model that helps communications professionals move step by step towards more systematic adoption – and free up time for the things no one else is doing yet.

31 Mar 2026 Blog Evilda Nikander

Pride in proudness

As brands retreat from visible values and difficult conversations, silence is increasingly framed as a safe strategy. Evilda Nikander argues why going quiet on issues like Pride and sustainability erodes trust, and why clarity, courage and value-driven communication are becoming a true competitive advantage.