As employee expectations evolve, resources tighten, hybrid work has become the norm, and AI amplifies both opportunities and noise, the question on many leaders’ minds is clear: what should we actually focus on in employee communications? Peeking into her 2026 crystal ball, Ulla Helander sees three themes that will matter more than ever for organizations striving to connect with their people.
In 2026, employer branding and internal communications will thrive where strategy and creativity meet. It’s no longer enough to simply follow the numbers or rely on intuition alone. The magic happens when solid insights guide imaginative ideas that spark emotion. When creativity is tied to a clear direction, brand activations and campaigns not only stand out but genuinely support what the organization is trying to achieve.
People connect with what feels real, and in 2026 authenticity will matter more than ever. Employees and candidates want to hear honest voices, everyday moments, and leadership that isn’t afraid to show the human side behind the decisions. By lifting true stories and behind‑the‑scenes glimpses into the spotlight, organizations can build trust and create a narrative that feels both relatable and meaningful.
In a world full of change, clarity becomes a form of care – and empathy is what helps it land. Employees want to understand not just what’s happening, but why it matters and how it affects them. When communication is transparent, timely, and delivered with genuine understanding, it helps reduce uncertainty, strengthens trust, and makes people feel seen and supported.
As we look ahead to 2026, one thing becomes clear: employee communications isn’t just about messages – it’s about moments that help people feel connected, valued, and informed. When strategy is brought to life with creativity, when stories ring true, and when clarity is delivered with empathy, communication becomes more than a function. It becomes a force that strengthens culture and supports people through change.
Here’s to a year where clearer, kinder communication helps every organization move forward with purpose – with Miltton ready to help, whenever needed.
The foundation for becoming an attractive employer is built with an employee experience that aligns with the organization’s strategy and with the aspirations of your most sought-after candidates. However, even the best of stories need to be told.
We combine deep employer branding expertise with the capabilities of a uniquely wide marketing, communications and employee experience consultancy.
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Ulla Helander
Director, employee experience and communication Miltton Finland +358 407 419 615 ulla.helander@miltton.fi
