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The evolving language of sustainability and climate

Miltton’s study on how CSO narratives are shifting in 2025–2026

The study

We analysed 8,015 LinkedIn posts published between January 2025 and August 2026 by 227 chief sustainability officers at 224 of the largest companies in Europe and the United States, and compared the first half of 2026 against the first half of 2025.

Insight 1: The sustainability framing has changed from Why to How

There is a clear shift from aspirational to operational language

There is a clear shift from aspirational to operational language

Resilience is the fastest-growing concept across all industries and regions

Insight #2: Two different climate framings

Clear structural differences between Europe and the US

Stay ahead of the shift

The language of sustainability is changing, and so are the expectations behind it. Our research reveals the shifts already underway. Miltton’s technology- and data-driven predictive stakeholder analysis helps you anticipate what comes next: how expectations are likely to evolve, how your messages will be received and which framings will build relevance and credibility.

Want to explore what the next shift could mean for your organisation?

Leave us your contact details to hear more about the research and our predictive stakeholder analysis.

CSO study

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Let’s talk!

  • Eeva Taimisto

    Director, sustainability consulting and communications Miltton Finland +358 401 723 832 eeva.taimisto@miltton.com

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