Navigating opportunities: a Nordic perspective on investing in Ukraine

“In Ukraine, seeing is believing. The resilience and potential here are truly remarkable.” 

A: While investors naturally seek stability, it’s crucial to understand that big cities like Kyiv offer more stability far from the frontlines. My primary advice is simple: visit Ukraine. I want you to know that seeing the situation firsthand is invaluable. Despite the challenges, Ukraine presents diverse opportunities that are often overlooked from afar.

A: Before the war, Ukraine wasn’t a top priority for Finnish businesses. However, the situation has dramatically shifted the focus. A recent opinion poll among our clients revealed that most senior management now express strong interest in Ukraine as a potential investment destination. This marks a positive trajectory, though it’s important to note that interest doesn’t always translate immediately into action.

A: Leveraging available support networks would be a good idea. Many Nordic countries offer assistance, sometimes even financial, to companies expanding into Ukraine. Upon entering the market, it’s crucial to tap into the support provided by the Ukrainian government, regions, and cities. Partnering with local entities, like Miltton Ukraine, can be instrumental in ensuring successful operations.

“My advice to Nordic investors is to visit Ukraine to grasp the actual situation, as seeing is believing. The sooner you start your planning to invest, the better. Getting a firm foothold in Ukraine before your competitors is advantageous.”

A: Miltton Ukraine plays a pivotal role in facilitating market entry. We offer comprehensive market research, connect businesses with key decision-makers, and provide tailored support to navigate the Ukrainian market effectively. Our goal is to enhance market understanding and establish productive relationships essential for success in Ukraine.

A: I’m genuinely impressed by the Ukrainian government’s resilience and management of challenging circumstances. My interactions with government representatives have left me with a positive perception of their governance and public affairs approach. The efforts made by organizations like UkraineInvest, the government’s investment promotion agency, are commendable in assisting businesses.

A: Given the current investment climate, patience is key. It is crucial to work closely with interested companies, foster relationships, and demonstrate commitment to long-term partnerships. Highlighting successful business ventures and positive outcomes in Ukraine can serve as valuable examples for potential investors, instilling confidence and attracting further interest.

A: Consistent efforts to engage and attract investors are vital. Clear and reliable regulations and supportive schemes can enhance understanding and foster trust. It’s not just about informing; it’s about actively demonstrating the opportunities and strategies.

A: Corruption remains a persistent challenge, but it’s encouraging to see decision-makers working to address it. As reported in Ukrainian media, regular initiatives and measures to combat corruption indicate a proactive approach. While it’s a long process, demonstrating seriousness in tackling this issue sends a positive signal to foreign investors.

A: Despite limited exposure beyond Kyiv, I find the capital beautiful and surprisingly vibrant. The level of digitalization is impressive and offers practical safety tools. The Ukrainians I’ve met are hardworking, well-educated, and easy to engage with. Their love for socializing, delicious food, great sense of humor, and remarkable stoicism in the face of adversity make them irresistible.