Bringing the brand to life in digital channels
Miltton worked with Ilmatar to define key design principles, or “design drivers,” that would guide the website’s structure and user experience. These drivers — covering visual, functional, and content-related aspects — formed the foundation of the entire website concept.
The core idea of the website was to complement public discussions about wind power by providing Ilmatar’s perspectives and countering skepticism about the green transition with fact-based insights.
The websites’s primary target audiences landowners, local policymakers, and other key stakeholders, who need clear and transparent information about Ilmatar’s operations. Additionally, the site was designed to attract potential employees, positioning Ilmatar as an appealing workplace with lots of future opportunities.
