To mark the launch of the first-ever European edition of Love is Blind, Netflix turned to Miltton to create an unforgettable 360° campaign. From a bold social media presence to a real-world wedding chapel in Stockholm, the campaign captivated hearts, and algorithms – across Sweden.
Love is Blind was new to Swedish audiences – but the hunger for love, drama and realness was universal.
Launching Netflix’s first unscripted Nordic original called for something culturally resonant yet wildly untraditional.
We tapped into audience FOMO with a campaign that lived on both social feeds and city streets.
“Working with Miltton on our first unscripted series in the Nordics was an absolute pleasure. They quickly grasped our way of work, adapted seamlessly, and remained responsive throughout the project.”
Love is Blind Sweden was a hit in more ways than one: it made it into Netflix’s global top 10, got over a million views in its first week, and painted Stockholm (and everyone’s feeds) purple.
The show entered the Netflix Global Top 10 in its first week
Reached 1.1 million views within 7 days and endless of reach through social media
Generated high-volume organic User generated content from the 48h pop-up event
Jenny Raspe
Brand and marketing Miltton Sweden +46 (0)73 323 30 50 jenny.raspe@miltton.com
Mathias Ewert
Creative Lead Miltton Sweden +46 (0)76 853 13 51 mathias.ewert@miltton.com
