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Andra AP-fonden: A reporting project built on trust, renewal, and a focus on the future

In the 2024 annual report, the story of Andra AP-fonden’s (AP2’s) year 2024 is conveyed through a clear and balanced design, with a focus on highlighting the Fund’s societal mission and sustainable asset management.

Business transformation & transactions Reporting and corporate communications

Client: Andra AP-fonden

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Executive summary

AP2 manages pension capital for over ten million Swedes. In a time of rapid market changes, increased sustainability demands, and deeper regulatory responsibility, there was a need for an annual report that communicates results and objectives in a comprehensible context and thereby strengthening trust in the Fund’s long-term mission.

In close collaboration with Miltton, the 2024 annual report was developed. The report highlights AP2’s new investment management model, sustainability work and investment strategy – with clarity, weight and a tone tailored to the fund’s full range of stakeholders.  

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A new investment model requires a new narrative

In 2024, AP2 launched a new investment management model based on clearer governance and increased transparency. The new framework aims to enable more efficient portfolio management, from long-term decisions to more short-term dynamic allocation. The starting point is the Fund’s long-term responsibility for current and future pensioners, by generating stable returns while also taking responsibility for people and the environment. The annual report reflects this work by highlighting the stories behind the decisions.

Design that clarifies complexity

The report is structured to guide the reader through AP2’s year 2024. Clear typographic choices and brand-strengthening graphic design help emphasize AP2’s new direction. Charts, key figures, and process illustrations are used to communicate and highlight the Fund’s transparency and accountability.

Clarity and credibility

The report builds trust by combining data with stories, insights, and examples. The CEO’s letter and strategic sections carry a strong leadership perspective, while the sustainability section makes the Fund’s climate goals, deforestation model, and engagement efforts concrete. Together, the texts form a unified and engaging narrative about AP2’s mission.

The finished report effectively reflects the Fund’s ambitions. It not only shows what AP2 does, but also why and how – with a focus on the pensioners of the future. The report serves as a tool to explain and strengthen AP2’s societal role.

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