Telia’s Annual Report 2025 builds on a long-standing collaboration with Miltton, combining strategic advisory, sharper investor communication, updated design and a more focused reporting structure.
Miltton continued its long-standing partnership with Telia in the development of the Annual Report 2025, acting as a strategic and hands on partner across advisory, project management and design. Building on the strong foundation laid in the previous year, the 2025 report delivered greater clarity, efficiency and strategic focus.
Miltton supported the work with content and structure advisory, benchmarking, design, support for sustainability reporting, project management and digital extensions. A new investment case section was introduced to better serve investors, based on benchmarking carried out by Miltton.
The visual concept was refreshed through the use of new brand imagery in key placements such as the cover and chapter pages. Visual elements including the value chain and the transition plan waterfall helped make complex information more accessible, while the annual report long page was further developed into a more dynamic format with interactive elements.
Miltton also produced a digital summary of the Annual Report for LinkedIn and Telia’s website. The summary was also displayed on office screens are Telia’s headquarters in Stockholm. By adapting the report’s key messages into channel specific formats, the summary extended the report’s reach and made its most important content more accessible and engaging.
Miltton also continued to support Telia in the development of its CSRD aligned sustainability report. The work included benchmarking, quality review throughout the process, project management and coordination of translation, as well as strong input on key visuals that improved the reader experience and made complex information more accessible to different stakeholder groups.
Through clearer prioritization, reduced overlap with other sections and a more focused presentation of material disclosures, the sustainability report became shorter, more concise and easier to navigate.
“Miltton has been a strategic partner to Telia for many years and continues to play a key role in our reporting work. Their combination of advisory, project management and design makes them a true 360 partner throughout the process. They are consistently proactive, reliable and committed, and they work as a true extension of our team.”
Tobias Gyhlénius
Head of Group Communications, Telia Company
Jesper Vuori
Business area lead reporting and corporate communications Miltton Sweden +46 73 542 36 59 jesper.vuori@miltton.com
Nina Lindqvist
Senior communications consultant & client lead Miltton Sweden +358 504130271 nina.lindqvist@miltton.com
