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Extensive advisory and creative long-term partner to Telia’s annual report

Communicating Telia’s updated strategy and operational and key financial highlights of the year 2024 and key partner in the planning and production of the sustainability statements in accordance with the new European Sustainability Reporting Standards (ESRS).

Business transformation & transactions Reporting and corporate communications

Client: Telia Company

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Executive summary

Step into the world of Telia 2024 — a Nordic-Baltic tech trailblazer with 170+ years of history and a clear purpose: to reinvent better connected living.

Telia’s 2024 report reflects a sharper strategic focus, supported by strong visual storytelling. The company’s new operating model is clearly articulated, supported by concise data storytelling and strong ESG integration. The layout emphasizes clarity and consistency, with modular sections that enhance readability and connect purpose to performance.

The year 2024 was the fourth consecutive year for Miltton as the key agency partner to Telia’s annual report. 

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Telia’s year 2024: presenting the essence of the updated strategy

Telia’s updated company strategy is presented through a clear, structured narrative centered on the themes of simplify, innovate, and grow. It ties directly to the company’s purpose and outlines where Telia operates, how it competes, and how it executes. Real-world examples and visual elements like case highlights and infographics reinforce the strategy’s relevance, making it both accessible and actionable.

Elevating Telia’s sustainability reporting

Miltton played a key role in supporting Telia in drafting the company’s first sustainability statements in accordance with the new European Sustainability Reporting Standards (ESRS) set out by the European Union’s Corporate Sustainability Reporting Directive (CSRD).

Telia’s CSRD-aligned sustainability reporting is well-integrated into the overall narrative, supporting the company’s purpose and strategic direction. Visually, the report uses consistent design, accessible layouts, and infographics that aid comprehension without overwhelming the content.

The storytelling focuses on progress, transparency, and accountability. The result is a cohesive and well-grounded section that aligns with the expectations of the CSRD, providing the transparency and structure required to meet regulatory demands and stakeholder expectations.

Partnering with Miltton for the fourth consecutive year has been both strategic and seamless. Their deep understanding of our business and focus on clarity helped us bring our updated strategy to life in this year’s Annual Report. The team played an important role in integrating our first ESRS-aligned sustainability statements, ensuring our purpose and performance are communicated with both transparency and impact. Miltton’s collaborative mindset and strong visual storytelling once again resulted in a report that truly reflects who we are – and where we’re headed.

Tobias Gyhlénius

Head of Group Communication, Telia Company

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