23 Apr 2025 Blog Mika Rytkönen, Senior advisor, strategy

AI isn’t a tool – it’s a game changer

AI isn’t just some handy tech add-on or a digital sidekick for routine tasks. Mika Rytkönen writes about how it’s revolutionizing the entire playing field, shaking up business models, decision-making, and talent requirements.

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This shift isn’t just for coders or R&D teams. The future belongs to those bold enough to lead with AI, not just use it. Technology alone doesn’t solve problems: what matters is how it’s led and why it’s used. Done right, AI fuels growth. Done wrong, it kills trust, stifles creativity, and leaves you chasing hollow efficiency.

AI isn’t a development project. It’s a strategic fork in the road. In a world that’s unpredictable and fast-moving, you don’t need an “AI strategy.” You need a strategy for thriving in an AI-powered world.

And strategy isn’t just a roadmap. It’s the ability to make bold, clear calls when your GPS stops working and the terrain makes no sense. It’s not about waiting for change to have happened – it’s about choosing your direction when everything is still in motion.

When AI frees up your time, the real question isn’t what you’ll stop doing – it’s what you’ll start. Will you use that time to reinvent, or just sprint faster on the same worn-out track? Growth comes from changing course, not just picking up speed. 

To stay sharp in the AI era, focus on these three fundamental questions

  • How do we keep the core business alive today when the vitality might be endangered due to reasons beyond our control?
  • What do we bet on to build tomorrow’s edge?
  • What wildcards are we exploring to stay relevant in the long-term?

The future doesn’t wait for those who hesitate. It rewards the ones who reinvent before they have to. AI isn’t about having the fanciest tech – it’s about leading with courage, depth and decisive action

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