29 May 2026 Blog

Geo + politics?

Why is geopolitics back in the everyday life of businesses? Antton Rönnholm and Annastina Haapasaari explore how global political shifts are directly impacting markets, risks, and growth – also in Finland.

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The fall of the Iron Curtain, the end of the Cold War and Finland’s accession to the EU accustomed us to an environment in which both states and companies could largely anticipate each other’s actions rationally, based on ideologies and economic interests.

Geopolitics never disappeared from diplomatic circles or academic debate, of course. But ten years ago it no longer (or not yet) dominated evening news, government meeting agendas or quarterly reports. The world was open, supply chains worked, and political risks were manageable. Today, we find ourselves living in a very different reality.

At its simplest, geopolitics is about how geography shapes politics and how states and other actors navigate a world where location, natural resources, transport routes and neighbors create both risks and opportunities. Where access to the sea, major trade routes or mountain ranges once provided advantage, later it was abundant fossil energy resources. Today, increasingly, power is defined by access to critical minerals essential for semiconductors.

Russia’s invasion of Ukraine is not only a humanitarian tragedy, but an economic rupture that overnight reshaped energy markets, logistics routes and defense investments. Ninety per cent of the world’s most advanced semiconductors travel through the Taiwan Strait. One fifth of global oil flows through the Strait of Hormuz. These events may take place far away, but their consequences are felt close to home. They affect the backbone of corporate supply chains – and all of our wallets.

Nordic companies have historically thrived in an open, rules‑based global system, where trade policy opened new markets rather than closed existing ones. Small domestic markets have forced internationalization, and trust‑based business cultures have been a competitive advantage. These strengths are not disappearing – but on their own, they are no longer enough.

The rules‑based order on which many multinational companies have built their global growth is being challenged, and the United States has retreated from its traditional role. China is contesting Western technological leadership. The Global South is demanding a greater role. Political stability in many key markets must be reassessed, and regulatory environments are changing rapidly. The rise of geopolitics means that markets are no longer just economic systems for companies – they are increasingly political and strategically unpredictable environments that require better anticipation and stronger risk management.

None of us has a crystal ball to predict what will happen next, and we cannot promise one. But there are many new tools available – and at Miltton, the expertise – to help us succeed. What is now required is geopolitical literacy: the ability to anticipate where risks emerge before they materialize, to identify hubs of change and new opportunities for growth, and above all to integrate this understanding into strategy and leadership systems.

This is the work we will pursue together with Miltton’s top experts in Helsinki, Stockholm, Tallinn, Riga, Brussels, Kyiv, London and Washington, D.C. and Nordic West Office – alongside our current and future clients. 

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