Lotta Backlund appointed as Miltton Group’s Director of Brand and Culture

Previously, Lotta Backlund served as the Head of Global Communications and PR at mobile game company Rovio, a special advisor to the Mayor of Helsinki, and the Head of Format Development and Sales at Warner Bros. International Television Production Finland. Backlund is also a popular speaker, podcaster, author, and columnist.

“Miltton’s goal has always been to be a pioneer that renews the entire consulting industry by combining creativity and expertise. This is especially important to us now, as the complexity of the world, sustainability requirements, and the development of AI challenge us to be an organization that understands the world and various stakeholders more comprehensively,” says Miltton’s founder and CEO of Miltton Group, Mathias Järnström. 

“It is a pleasure to have Lotta join us in advancing these goals through the development of Miltton’s own brand and corporate culture. Our goal is to create an even stronger and more inspiring work environment and to elevate Miltton’s brand to a new level internationally.”

“To succeed in the problem-solving business, one must be brave and open-minded, and these are values and qualities that both I and Miltton share. Miltton is full of exciting, intelligent, and skilled people, and I can’t wait to work with them and learn from them,” says Lotta Backlund.

Miltton is an exceptional company in its field, with a strategy of assembling a uniquely diverse group of experts. This approach has proven effective in a constantly changing environment where geopolitics, political decision-making, sustainability issues, and technology shape demand, company focus, and ways of working. Throughout its history, Miltton has significantly invested in developing the consulting market. Currently, alongside international growth, investment in new technologies is a key step in complementing its exceptional expertise.

“Miltton is a dynamic company with a very strong growth culture. Moments of transformation are the most rewarding milestones to be part of a company’s story, and now is just such a moment. I want to be involved in creating an even stronger Miltton and a culture where people and ideas can flourish,” says Backlund.