Executive summary
Helsinki Partners aimed to position Helsinki as a premier culinary destination for international audiences. Recognizing the challenge of seeing our own city from an outsider’s perspective, we collaborated with Adam Tickle, a newcomer to Helsinki, and his passion project, Helsinki Playground. It is a concept and an idea that ventures into the physical world through product, collaborations, events and temporary physical locations connecting the dots and people surrounding the creative capital of Finland. By presenting Helsinki through the fresh lens of an outsider, we were able to offer a unique and captivating view of the city’s ever evolving culinary scene.