Despite having grown into a trusted provider of specialist IT consultants for long-term R&D projects, Softability’s brand and visual identity had remained untouched for years. It was no longer aligned with the company’s purpose, nor did it reflect the value of the organization for its own people and as well as its clients.
Recognizing the need for a complete transformation, we began a thorough rebranding process designed to uncover Softability’s uniqueness and create a fresh, unified identity.
Instead of relying on multiple workshops, we held regular one-on-one sessions between our strategist and Softability’s Head of Marketing to exchange ideas and continuously refine the strategic direction.
This encapsulates the organization-wide commitment to caring not only about customer needs, but also the wider business and technological environments where their solutions live.
The new visual identity captures Softability’s professional and people-driven culture. Besides being something employees can proudly stand behind, the identity also aims to inspire clients.
Through close collaboration, we created a compelling strategy communicated through a brand promise and key messages.
Working together with Softability’s Head of Marketing was crucial, as it allowed for a more iterative approach to shaping the brand strategy. Instead of relying on multiple workshops, we held regular one-on-one sessions to refine the direction and wording of the strategy. This ensured that it remained aligned with internal ambitions and expectations.
The redesigned website brings the Care Beyond Code promise to life through a seamless blend of functionality and design. An intuitive layout and user-friendly navigation create a smooth experience that highlights the redesigned visual elements – modern typography, a cohesive color palette, and dynamic imagery.
With the new visual identity and website base, Softability could create content and page sets that truly reflect the renewed brand. The result is a site that brings the brand to life and strengthens Softability’s position as a trusted partner in R&D software development.
”We needed to find a partner who could work closely with us to transform Softability’s caring culture into a compelling brand message and a visual identity that truly reflects our values. Our collaboration with Miltton exceeded our expectations, resulting in a brand message and identity that captures the essence of Softability exceptionally well.”
Mira Matilainen
Head of Marketing, Softability Oy
Emma Autio
Director, brand consulting Miltton Finland +358 405 784 484 emma.autio@miltton.com
