She also notes that companies are operating in an increasingly unpredictable environment — with accelerating technological change, geopolitical instability, and societal polarization challenging traditional approaches to marketing and communications.
“We need the ability to anticipate, respond, and above all, build resilience. Miltton’s societal expertise brings a unique dimension to this kind of planning. Creativity isn’t just about campaigns — it’s also about building communities and discovering new, relevant networks. It’s influence that resonates and delivers,” Harteela continues.
Miltton often works with clients in high-stakes situations — from strategic transformations to major launches and socially significant initiatives. Spearheaded by Katariina, creative concepting will play an even stronger role in these moments.
Miltton has earned recognition as a creative pioneer, boldly introducing new ideas to the market. The agency has been nominated and awarded in competitions such as Grand One — especially for digital and online campaigns like “Counterstrike of the Free Press” for Helsingin Sanomat — and shortlisted in international awards including Cannes Lions and Eurobest. In recent years, standout work has included Puuilo’s IPO campaign “Morjensta pörssiin!”, creative sustainability communications for SRV, and the award-winning experiential design project Raidattu alue for Pirkka. In the field of societal impact, Miltton won the Kaiku Gala Grand Prize for the “Palkkaa kokemusta” campaign for Akava.
With Katariina’s arrival, Miltton takes a new step toward even more impactful and diverse creative work. If you’re curious about how creativity can support transformation in your organization — get in touch. We have ideas.
